Popular Radio Maisha morning show host Shugaboy, real name Ally Mwayongwa, has officially left the station. He served the station for nine years, building a name in morning radio entertainment.
Shugaboy hosted his final edition of the flagship show, Maisha Asubuhi, on February 27, 2026. His longtime co-host, Main Man Rio, joined him in signing off.
In a heartfelt farewell shared on Facebook, Shugaboy reflected on his journey at the station. He wrote about starting with little experience but leaving fully equipped for the next chapter.
Financial Gains and Assets Accumulated
Shugaboy openly detailed the wealth he accumulated during his nine-year tenure. He cited assets including vehicles, land, rental properties, and a house under construction.
He listed three personal cars, two 14-seater matatus, a tuk-tuk, and five bodabodas. He also owns a pub, two Swahili rental houses, and four pieces of land.
Additionally, he has a five-bedroom house currently under construction. He attributed all these acquisitions to the opportunities and support received while at the station.
"I am not a show-off person, but today allows me to list all the things this station enabled me to acquire," he wrote.
No Immediate Return to Media
Shugaboy made it clear he would not rush back to radio or media work. He specified he would only return for a salary above Ksh700,000, non-negotiable.
"Not joining any other media house again unless for a pay above 700k non-negotiable," he stated. This decision underscores his focus on agriculture and politics moving forward.
Radio Maisha Undergoing Transition
His exit coincides with a major transition at Radio Maisha. The station plans to rebrand under the hashtag #MwamkoMpya starting March 2, 2026.
Shugaboy is not the only familiar voice leaving the station. High-profile exits by Mike Nyagwoka and Shaffie Zele preceded his departure.
The shake-up forms part of a broader strategy by Standard Group Media, which owns Radio Maisha. Leadership aims to refresh the station’s programming and reach.
Shugaboy’s Rise in Radio
Shugaboy began hosting the evening show Maisha Jioni. Over time, he advanced to anchor the coveted morning slot.
His popular segment, Wrong Number, became a defining feature of his tenure. Humour and relatable content helped him build a loyal following nationwide.
Listeners grew accustomed to his energy and style. His departure leaves a gap many will feel in their daily morning routines.
Reflections on His Journey
Shugaboy reflected on the “sweet and sour memories” of his nine-year journey. He expressed gratitude for the experience and professional growth at the station.
He acknowledged how the platform allowed him to gain skills and financial independence. His post emphasized both career and personal milestones achieved over the years.
The farewell post resonated with fans and colleagues alike. Many shared messages praising his contribution to radio entertainment in Kenya.
Future Plans: Agriculture and Politics
Moving forward, Shugaboy plans to focus on agriculture. He also intends to pursue political engagement in the coming years.
He emphasized the importance of timing and preparation in his next ventures. Media will only be part of his life if the terms match his expectations.
Shugaboy’s transition represents a deliberate shift from entertainment to personal growth and business ventures. Fans anticipate how his next steps will unfold.
Emotional Goodbye to Fans
Shugaboy closed his farewell message warmly, writing, "Bye my love Radio Maisha. Tuko mbele pamoja."
His statement captures the bittersweet nature of leaving a platform that shaped his career. Fans and colleagues shared heartfelt messages in response.
The morning show will continue under new leadership, but Shugaboy’s mark remains. His influence on Kenyan radio morning shows will be remembered.
Conclusion: A Career Well-Lived
After nine years at Radio Maisha, Shugaboy exits as a seasoned professional and household name. His career reflects growth, success, and influence in media.
From humble beginnings to a well-equipped professional, he leaves behind a legacy. The station transitions, and Shugaboy embarks on agriculture and political ambitions.
Listeners will continue to remember his humour, relatable content, and unique style. Shugaboy’s farewell marks the end of an era in Kenyan radio morning shows.
